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The Importance of Staying True to Your Core Values By Dr. Bilal Ahmad Bhat, Author of "28COE Core Values

The Importance of Staying True to Your Core Values

By Dr. Bilal Ahmad Bhat, Author of “28COE Core Values”

Founder & CEO of 28 Credentials of Entrepreneur, BAB Group of Companies

In a world that often feels as though it is spinning out of control, the importance of staying true to your core values cannot be overstated. Core values serve as the guiding principles that dictate our behavior and help us make decisions. They are the foundation upon which we build our lives and careers. For entrepreneurs, professionals, and leaders, adhering to these values is not just a matter of personal integrity but a critical component of long-term success and fulfillment.

The Urgency of Embracing Core Values

In today’s fast-paced and ever-changing business environment, the pressure to adapt and conform can be overwhelming. Yet, it is precisely during these times of rapid change that staying true to your core values becomes most crucial. The temptation to compromise on these values for short-term gains is always present, but doing so can lead to long-term consequences that far outweigh any temporary benefits.

Consider the story of a once-thriving company that lost its way. Driven by the desire to maximize profits at all costs, the company’s leadership began to cut corners, mistreat employees, and deceive customers. Initially, these tactics seemed to pay off, with soaring stock prices and record profits. However, as word of the company’s unethical practices spread, customer trust eroded, top talent left for competitors, and regulatory bodies imposed hefty fines. The company that once stood as a beacon of success crumbled because it failed to stay true to its core values.

The Emotional Connection to Core Values

Core values are not just abstract concepts; they are deeply personal and emotional. They reflect who we are and what we stand for. When we align our actions with our core values, we experience a sense of authenticity and fulfillment. This alignment is what gives our lives purpose and meaning.

Think about a time when you made a decision that was in perfect harmony with your core values. Perhaps you chose to stand up for a colleague who was being unfairly treated, or you decided to walk away from a lucrative business deal that conflicted with your ethical standards. How did you feel in those moments? Likely, you felt a profound sense of pride and satisfaction. This emotional connection is powerful and underscores the importance of staying true to our core values.

The Role of Core Values in Leadership

For leaders, staying true to core values is not just a personal matter but a professional imperative. Leaders set the tone for their organizations. When they embody their core values, they inspire trust, loyalty, and respect from their employees. This creates a positive organizational culture where everyone is motivated to perform at their best.

Conversely, when leaders fail to live by their core values, they undermine their credibility and erode trust. Employees become disengaged and demotivated, leading to higher turnover rates and lower productivity. In the long run, the success of any organization hinges on the integrity and authenticity of its leadership.

Taking Action: A Call to Reflect and Commit

As you navigate your personal and professional life, I urge you to take a moment to reflect on your core values. What are the principles that matter most to you? Are your actions and decisions aligned with these values? If not, what changes can you make to realign yourself with what truly matters?

This reflection is not a one-time exercise but an ongoing process. Our values may evolve over time, and we must continually reassess and recommit to them. In doing so, we not only stay true to ourselves but also set an example for others to follow.

The Support of a Community

In your journey to stay true to your core values, remember that you are not alone. Organizations like the Global Ghanaian Chamber (GGC) provide invaluable support and resources. GGC offers a platform for individuals and businesses to connect, share experiences, and learn from one another. Through a variety of events, discounts, benefits, and support systems, GGC helps its members maintain a strong connection to their core values while navigating the complexities of the business world.

GGC members represent a diverse array of industries, offering unique opportunities to build sustainable profiles and establish robust government and business networks. By participating in such a community, you reinforce your commitment to your core values and gain the strength to withstand the pressures to compromise.


Staying true to your core values is not always easy, but it is essential. It requires courage, integrity, and a steadfast commitment to what you believe in. As you go forward, let your core values guide you. They are your compass in the storm, your anchor in the tumult. Embrace them, live by them, and watch as they lead you to a life of purpose, fulfillment, and lasting success.

Dr. Bilal Ahmad Bhat Author of “28COE Core Values” Founder & CEO of 28 Credentials of Entrepreneur, BAB Group of Companies

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